MADE Show: Steel, Stories, and the Bike Community

Project Role: Event Photography, Brand Storytelling, Content Capture
Medium: 35mm Film Photography
Location: Portland, OR — MADE Bike Show 2022

Shot on 35mm film, this project captures the energy, craft, and community behind the MADE Bike Show—a gathering of custom framebuilders, component manufacturers, and riders who shape the culture of cycling from the ground up.

The goal was to document the people and details that often get overlooked: the frame builders, the gear piles, the mid-ride shenanigans, and the joy of seeing something handmade up close. These images serve as both visual storytelling and brand content, reflecting the grit and creativity behind the bikes—and the folks who build and ride them.